Staying attuned to the changing behaviours and expectations of patients is more important than ever. Recent data underscores a notable shift: a 55.56% increase in searches for “change dentist” over the past 12 months in the UK. This statistic clearly indicates that patients are actively seeking better experiences and are willing to switch practices if their needs aren’t being met.
Moreover, the increasing complexity and competition within the dental industry are further highlighted by an 85.71% surge in searches for “dental marketing” during the same period. This rise reflects a growing awareness among dental professionals about the importance of robust marketing strategies to attract and retain patients.
But what do these trends mean for your dental practice? And how can FollowApp help you not only keep up with these changes but also stay ahead of the curve?
The Growing Demand for Patient-Centred Care
The spike in “change dentist” searches reveals a crucial insight: patients are becoming more discerning and expect more from their dental providers. Whether it’s better communication, enhanced aftercare, or a more personalised experience, the message is clear – dental practices need to adapt to meet these rising expectations.
FollowApp is designed to do just that. By leveraging technology to streamline patient engagement and follow-up care, FollowApp helps practices maintain the high standards that moderns patients demand. Here’s how:
- Personalised Engagement: FollowApp enables practices to send tailored follow-up messages and prompts based on each patient’s specific treatments. This personalised approach not only improves patient satisfaction but also fosters loyalty, reducing the likelihood of patients seeking care elsewhere.
- Continuous Feedback Loop: With FollowApp, practices can gather real-time feedback from patients, allowing for immediate responses to any concerns. This proactive communication builds trust and ensures that any issues are addressed before they lead to patient dissatisfaction and missed targets for the practice.
The Importance of Effective Marketing in a Competitive Landscape
The significant increase in searches for “dental marketing” signals that practices are recognising the need to differentiate themselves in a crowded, and demanding market. With more patients turning to online searches to find (better) dental care, having a robust marketing strategy is no longer optional – it’s essential.
FollowApp provides the tools necessary to enhance your practice’s online presence and marketing efforts:
- Automated Patient Reviews: (Positive) online reviews are crucial for attracting new patients. FollowApp automates the process of collecting reviews from patients, helping to boost your practice’s reputation and visibility online; but not before we ask them how they are doing post-appointment!
- Data-Driven Insights: By automatically analysing patient feedback and engagement data, FollowApp offers actionable insights that can inform your marketing strategies. Whether it’s understanding what drives patient satisfaction or identifying areas for improvement, these insights are invaluable for making informed marketing decisions.
Why FollowApp is Your Practice’s Best Ally
In a time when patients are more likely to search for a new dentist and practices are increasingly focused on effective marketing, FollowApp is the key to ensuring your practice not only survives but thrives. Here’s why:
- Retention through Relationship-Building: FollowApp helps you maintain strong relationships with your patients by ensuring continuous, personalised two-way communication. This relationship-building is crucial in preventing patient churn and fostering long-term loyalty to turn your patients into your active promoters.
- Efficiency in Operations: Automating follow-up care and feedback collection with FollowApp frees up valuable time for your team, allowing them to focus on providing exceptional care rather than getting bogged down with administrative tasks. Our clients save thousands of monthly hours – read some of our case studies here.
- Leveraging Patient Data for Growth: The insights gathered through FollowApp can guide your practice’s growth strategies, from improving patient care to refining your marketing efforts. By staying informed and responsive to patient needs, your practice can continuously improve and grow.
The Future of Dental Practices with FollowApp
As the dental industry continues to evolve, the practices that thrive will be those that are agile, patient-centred, and data-driven. FollowApp equips your practice with the tools needed to meet these demands head-on. Whether it’s retaining and/or gaining patients in a competitive market or enhancing your marketing strategies, FollowApp is the partner your practice needs to succeed in today’s dynamic environment.
Interested in learning more? Book a free demo to see how FollowApp can transform your practice and patient experience.
