FollowApp.Care

Growth Economics Calculator v1.3

Calculate revenue growth and ROI for dental practices using FollowApp

Input Variables

Group Characteristics

Number of Practices

Average Appointments per Month (per practice)

% Private Patients

Rebooking Variables

Rebookings per month

ARP (Average Rebooking Price)

Treatment Variables

Treatment Leads Per Month

Treatment Conversion Rate (%)

Revenue per Treatment

Retail Variables

Monthly Orders

Net Revenue per Retail Order

Dental Plan Variables

New Plans per Month (per practice)

Revenue per New Plan (monthly)

Average revenue uplift per plan member

Average time on plan (months)

FollowApp Licence

FollowApp Licence (per practice)

FollowApp SMS (per segment)

Monthly segments (per practice)

Revenue Analysis

£0
ROI Year 1

£0
ROI Year 2

£0
ROI Year 3

£0

FollowApp Cost/Month

£0

FollowApp Cost/Year

£0

LTV Plans Year 1

Revenue Breakdown

Revenue Type	Per Practice/Month	Per Practice/Annum	Per Group/Month	Per Group/Annum
Rebooking Revenue	£0	£0	£0	£0
Treatment Revenue	£0	£0	£0	£0
Retail Revenue	£0	£0	£0	£0
Plan Revenue	£0	£0	£0	£0

3-Year Quarterly Revenue Build

Quarterly Revenue Details

The FollowApp Revenue Flywheel

FollowApp is a patient engagement flywheel for dental practices. Each interaction—feedback, rebooking nudges, follow-ups, reviews, and plan offers—compounds to increase patient retention, average revenue per patient, and lifetime value. Our new ROI model shows how these touchpoints translate into measurable, compounding revenue growth.

Understanding how each touchpoint creates compounding value across the patient journey:

🗨️ Feedback Triage

Service recovery prevents churn through immediate issue resolution

📅 Rebooking Nudges

Post-visit prompts drive next appointment scheduling

🦷 Treatment Conversion

Clinical opportunities converted through systematic follow-ups and high value treatment lead generation

⭐ Reputation Amplification

Review velocity increases, lowering organic customer acquisition costs

🛒 Revenue Expansion

Retail and plan offers increase average revenue per patient

📊 Continuous Optimisation

BI loop tunes segments and templates monthly for maximum impact

💡 The Compounding Effect

Each touchpoint in the flywheel reinforces the others, creating exponential value:

Better service recovery leads to more loyal patients who are more likely to rebook
Increased rebooking rates create more opportunities for treatment conversations
More treatments generate higher satisfaction, leading to more positive reviews
Better reviews attract new patients at lower acquisition costs
Plan members become regular revenue with higher lifetime value and spend more on treatments
Continuous optimization ensures every segment performs better over time

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